The establishment of the School of Future Communication was celebrated in Beijing on July 21. It aims to cultivate experts in digital communication and will receive 100 million yuan for its mission.

The School of Future Communication was established by RUC’s School of Journalism and Communication and the company Blue Focus.

Guo Haiying, vice Secretary-General of RUC Education Foundation, signed a donation agreement with the Chairman and CEO of Blue Focus, Zhao Wenquan. Professor Guo Qingguang, Executive Dean of the School of Journalism and Communication, signed a cooperation agreement with Zhao Wenquan.

Over the next decade Blue Focus will invest 100 million yuan in the School of Future Communication.

The first stage of the school will last for 10 years and aim at cultivating a group of experts in digital marketing communication across media platforms.

The establishment of the School of Future Communication is the first in-depth collaborative project between a Chinese company and a university department of communication. The new school has been called a milestone for students of journalism and communication and even for the communication industry.